VoterForce  ·  Case Study

75% Measure H
passed.

Among the highest parcel tax margins in California — and every door, phone call, and house party was driven by precinct-level data.

Strong Schools ♥ Strong Lafayette
Yes on H — Strong Schools, Strong Lafayette
30k
Voters mapped
22
Precincts targeted
10k
Voters called
50
House parties

The campaign

Lafayette Measure H
School Parcel Tax
Lafayette, CA  ·  2024
Result 75% yes — all precincts Tool VoterForce platform Race type School parcel tax State benchmark Among highest in CA

School parcel taxes live and die on turnout among your best supporters. In a community like Lafayette, that means knowing exactly which precincts to prioritize, which doors to knock, and which neighbors to activate — before a single volunteer takes the field.

VoterForce mapped 30,000 voters across 22 precincts and five Lafayette schools, building a precision targeting layer that drove every aspect of the campaign: who got called, which doors got knocked, where social media ran, where house parties were hosted, and where signs got planted. Every decision came from the same data layer — no wasted effort, no guesswork, no siloed operations.

Measure H passed with 75% of the vote across all precincts. One operation. One data layer. One of the strongest parcel tax performances in California.

How it worked

Five tools.
One coordinated campaign.

Each component of the campaign ran off the same precinct targeting layer — so the canvassers, the phone bankers, the digital team, and the sign crew were all working the same universe, not five separate lists.

Precinct targeting map — Lafayette Measure H Precinct targeting detail — Lafayette Measure H
Layer 1  ·  Precinct base

Precinct targeting

Mapped 30,000 voters against five school boundaries to identify the highest-propensity supporters in each precinct — the base data layer everything else was built on.

22 precincts mapped
across 5 schools
Lawn sign delivery route — Lafayette Measure H
Layer 2  ·  Sign delivery

Lawn sign delivery

Sign placement driven by precinct data — not requests. High-visibility streets and supporter clusters in priority precincts, delivering earned visibility where it moved voters.

1,000 signs deployed in priority precincts
House party density map — Lafayette Measure H
Layer 3  ·  House parties

House party strategy

Supporter density maps identified the right hosts in the right neighborhoods — turning neighbor-to-neighbor energy into structured precinct-level volunteer activation.

50 house parties coordinated
Field  ·  Self-serve

Self-serve canvassing

Volunteers claimed their own turf and walked it from any phone — pick an address, pull a live walk list from the precinct layer, log each door. No coordinator, no printed packets.

2,000 doors knocked
Self-serve canvassing — pick your turf
Self-serve canvassing — live walk list
Self-serve canvassing — log a door
Digital  ·  Ad targeting

Social media targeting

Precinct boundaries converted into Facebook and Instagram geofences — with separate creative for families and seniors, so every priority household saw the message built for them.

10k voters reached
by phone and digital
Facebook and Instagram ad targeting families — Yes on H
Facebook and Instagram ad targeting seniors — Yes on H
The result
75%

Among the highest parcel tax margins in California.

Measure H passed across all 22 precincts. Every component of the field, digital, and organizing operation ran off the same precinct data layer — and it showed on election night.

See the live tool

Walk the Measure H precincts yourself

The live canvassing app is still up. Click in, explore the precinct targeting layer, and see what a VoterForce field operation looks like in practice.

Open the walk app → Or reach out at voterforce.ai to talk about your campaign