Built for a Bay Area consultant running a Contra Costa County tax measure. Three-tier precinct prioritization with turnout and demographic overlays, delivered as an interactive dashboard and a PDI-ready export the campaign field operation could use Monday morning.
We started with the universe of registered voters across Contra Costa's 1,169 precincts. From there, we layered turnout propensity (modeled from prior off-cycle and primary turnout patterns) with demographic factors known to correlate with support for county healthcare measures — Medi-Cal enrollment, age distribution, and household income.
The three tiers map to field strategy directly: Tier 1 precincts are mobilization (high support, variable turnout — get them out); Tier 2 are persuasion (mixed support, high turnout — needs contact); Tier 3 are skip (low support OR low turnout — don't waste field hours).
Deliverables included the public dashboard you see above for the campaign team to reference, plus a PDI-ready CSV export the field director could upload directly to their canvassing platform.
Most precinct overlap analyses take 1–2 weeks. We start with a 20-minute scoping call to figure out the universe, the deliverable, and whether VoterForce is the right tool for what you're trying to do.
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