City of Lafayette · Social Media

Geofencing and social media for neighborhood persuasion — at scale

Under $1,000 to reach 32,000 people. 281.7K views across Facebook and Instagram, precinct-matched to the same voter universe the canvassers were already walking.

281.7K

Total views

32K

People reached

<$1K

Total spend

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Geofencing and social media for neighborhood persuasion — at scale — one-page case study

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